6 Types of Guerrilla Marketing: Affordable But Persuasive Marketing Tactics (2022)

The term “guerrilla marketing” conjures up some comical images for me.

I see professionally dressed guerrilla fighters sipping black jungle coffee, printing propaganda posters, and tweeting memes from their satellite laptops.

Rather disappointingly, though, guerrilla marketing doesn’t have any involvement from the freedom-fighter profession.

Not unlike guerrilla fighters who utilize unorthodox tactics while engaging in guerrilla warfare, guerrilla marketers use surprising and unconventional strategies to promote a product or service.

It’s an ingenious way to shed the tired, overused, traditional marketing tactics that most customers see straight through and approach things from a rather different angle.

This can make it an amazingly powerful marketing tool and one you’ll definitely want to leverage to the advantage of your brand.

How?

Well, smudge a little green paint on your cheekbones, and let’s go deep. Deep into the jungle that is guerrilla marketing.

What is Guerrilla Marketing?

Definition:

Guerrilla marketing is a set of marketing tools, techniques, and practices to connect directly to customers and leave a lasting, memorable impression. The ultimate goal of guerilla marketing is to get customers to remember a brand’s products in a way they are not accustomed to.

The term was first popularized by a guy who goes by the name of Jay Conrad Levinson. Jay’s 1984 book Guerrilla Marketing was so successful that it was named by Time Magazine as one of the top 25 most influential business management books, selling over 21 million copies. It was so influential, that it has been dubbed as one of the top marketing books ever written and has since been translated into 62 different languages worldwide.

6 Types of Guerrilla Marketing: Affordable But Persuasive Marketing Tactics (1)

Within Jay Conrad Levinson’s book, he outlined an unconventional but very effective set of marketing tools that are still used heavily to this day. I’ll detail these strategies and provide examples of how to implement them below.

Is Guerrilla Marketing effective?

Guerrilla marketing can be an incredibly effective marketing campaign, particularly for small businesses. It’s low-cost and makes use of tactical strategies like word of mouth, viral marketing, or ambient marketing that have proven again and again to be very effective.

By its subtle, canny, and creative nature, guerrilla marketing is a great way to boost brand awareness, brand loyalty, and brand exposure.

How much does Guerrilla Marketing cost?

One of the things that make guerrilla marketing strategies so attractive for many companies is that it’s cost-effective. Guerrilla marketing draws upon creativity and inspiration, instead of monetary investment.

Just like a guerrilla fighter, guerrilla marketers have to be crafty, artful, and rather innovative when developing good guerrilla marketing tactics. In a sense, they use low-cost and unconventional methods to not only draw the attention of new customers to their brand but also to repurpose old marketing techniques to further engage their current customers.

So what kind of guerrilla marketing can you leverage to promote your business?

Let’s take a look.

Types of Guerrilla Marketing

There are many different ways to stealthily practice guerrilla marketing. Depending on your marketing budget and the overall creativity of your marketing team, you may want to try one of these different types of guerrilla marketing.

1. Event Ambush Marketing

Out of all the marketing ideas you’ve heard of, this one probably sounds like one of the weirdest. Bear with me though, event ambush marketing simply leverages the attention of an audience that is currently attending an event or while in a captive setting.

Usually something like a sporting event, music gig, or even while in a subway station.

A person within this setting is either reluctant to leave, as they’ve paid to be there, or is so interested in what is unfolding in front of them that they simply can’t miss the action.

These kinds of settings offer guerrilla marketers a very unique opportunity that they don’t often get: their audience’s involuntary yet undivided attention.

6 Types of Guerrilla Marketing: Affordable But Persuasive Marketing Tactics (2)

(Video) 14 Guerrilla Marketing Tactics for Entrepreneurs

Stella Artois pulled this off in an epic (and controversial) campaign at the 2011 US Open where they placed their ads around the event as if they were the official sponsor (though they were not).

The upfront costs of an event ambush marketing aren't that expensive. Often, an event ambush occurs without the permission of an event sponsor. Therefore, it is a very affordable yet impactful form of marketing.

Examples of Event Ambush Marketing

  • Flash mobs - A flash mob is a group of people or performers who suddenly, and often without warning, will ambush a public area, draw event-goers’ attention, perform for a brief time, and then quickly disperse.
  • Tactically placed signage - Just because you aren’t a sponsor of an event, doesn’t mean you can take advantage of crowds of people flocking into a concentration area. The use of signage on the streets outside of an event can be very powerful.

2. Astroturfing (Paid Endorsements)

Astroturfing is among one of the more controversial and arguably less tactful guerrilla marketing strategies. Just like astroturf is artificial grass that mimics the real thing, astroturf marketing uses fake endorsements to mimic social proof.

The most common form of astroturfing that we will see in modern marketing involves some sort of hype or publicity. This hype is usually generated through online blogs, online forums, or even at a place of business.

6 Types of Guerrilla Marketing: Affordable But Persuasive Marketing Tactics (3)

A perfect example of this is McDonald’s admitting that they compensated around 1,000 customers. The paid customers stood in line for a quarter pounder in one of their Japanese restaurants, appearing as if they simply couldn’t wait to get a hold of one of McDonald’s most famous burgers.

Individuals are also paid to leave positive reviews, give positive testimonials, or comment positively about a company’s products or services often on a form of social media.

These reviewers often have never used or purchased anything from this company; they are simply there to leave content that will persuade others to send money with the astroturfing brand.

It is important to note that Astroturfing does have some serious drawbacks.

Should potential customers catch wind of this marketing strategy, it will often leave a very bad taste in their mouths, and this can lead to some serious implications for the company. It can damage their reputation, the authenticity of their products and services, or, at worse, lead to some form of legal action.

Why would a company risk all of this?

Because astroturfing is not only incredibly budget-friendly but it can also be very effective, minimizing traditional marketing efforts and reducing costs. This often makes the risk of damaging a business's reputation extremely alluring to some companies.

Examples of Astroturfing Marketing

  • Influencer marketers - The use of influencer marketers can be a very powerful way of exposing your product to a large following. Influencers, in a sense, astroturf their followers by promoting a product that they claim they love and trust, meanwhile being paid to say so.
  • Affiliate marketers - The use of affiliate marketers is another great example of astroturfing. Popular bloggers, YouTube stars, etc. promote a product to their followers and, in return, receive a cut of any sales made.

3. Buzz Marketing

Buzz marketing is the antithesis of astroturfing. It leverages genuine endorsements, particularly from high-profile individuals or celebrities, and uses this to increase their brand awareness and brand exposure.

6 Types of Guerrilla Marketing: Affordable But Persuasive Marketing Tactics (4)

A very cute yet prime example of buzz marketing is these Tweets from a couple of Starbucks customers. They’ve connected a quite emotional yet positive and organic experience with the Starbucks brand. Not only helping Starbucks’ image but also promoting their products.

Unlike astroturfing, these high-profile endorsements and recommendations come naturally and organically, without the business having to pay for them. Buzz marketing relies heavily on amplified and organic word-of-mouth, using the buzz created around its brand to cement the product or service as a must-have purchase.

Buzz marketing can be incredibly effective but often hard to generate as it often occurs without warning and without encouragement. But as hard as it is to obtain, buzz marketing is incredibly cost-effective as it usually requires minimal involvement as it’s a naturally occurring phenomenon.

Examples of Buzz Marketing

  • Controversial content - People love a good dose of controversy, something a little bit scandalous is great to gossip about. Why not use this to your advantage, and create content that gets people talking.
  • Bizarre marketing - Try stepping outside of the marketing norm. Something a little whacky and out of the ordinary is another great way to get people talking about your brand and will help to encourage consumers to share your content with friends.

4. Experiential Marketing

Experiential marketing is a guerrilla marketing strategy that encourages and engages customers to participate in the growth and success of a business. Rather than the traditional marketing model, where customers are passive participants in consuming advertising messages, experiential marketers hold the belief that customers should be active participants in a marketing campaign.

Experiential marketers use creative marketing to encourage the co-creation of a marketing campaign to help customers develop an emotional attachment and solid relationship with a business. This attachment leads to a beneficially mutualistic relationship, the brand secures regular business and a customer has access to products and services that they love and truly believe in.

6 Types of Guerrilla Marketing: Affordable But Persuasive Marketing Tactics (5)

For example, during the FIFA World Cup in Zurich, Coca-Cola set up a VR experience that allowed bystanders to play a mini-game of soccer. While a VR experience such as this isn’t accessible to many marketers, it’s a good example of how brands can get consumers engaged with their business in a fun and interactive manner.

(Video) 17 Guerrilla Marketing Tactics For Entrepreneurs (PROVEN & EFFECTIVE))

And really, the cost of experiential marketing can be as affordable or expensive as a business wishes to make it. Anything from as cheap as a grassroots-led meetup or as elaborate as an immersive and memorable experience like a theme industry party.

Examples of Experiential Marketing

  • Step out of your comfort zone - If your business centers around something a bit contentious and hard to talk about, why not create an experience that will prompt conversation.
  • Gamify your product - Why not add a little fun into people’s lives and gamify your brand. Give your customers the opportunity to play and compete for something, along the way instilling a sense of accomplishment and positive emotional connection with your products.

5. Grassroots Marketing

Grassroots marketing is one of those guerrilla marketing campaigns that is especially effective for small businesses. Instead of spending big bucks on elaborate advertising ventures, a brand can engage with their target audience through a common course or mutually shared vision.

6 Types of Guerrilla Marketing: Affordable But Persuasive Marketing Tactics (6)

Nooma sports drinks are a great example of grassroots marketing. Jared and Brandon, two brothers from Cleveland, kick-started their brand by leveraging health-minded athletes’ demands for a healthy sports drink alternative while also supporting sporting events in their local area.

A grassroots guerrilla marketing usually targets a small customer base and hopes that the group will spread a business’ message or vision to a much larger audience.

Grassroots marketing often makes use of less traditional, unconventional, and creative marketing strategies. Therefore, it normally costs less than more conventional marketing ideas while still having the potential to produce big results.

Examples of Grassroots Marketing

  • Use emotional marketing - Utilizing people’s emotions is one of the most effective ways of getting them to share your brand’s message and products.
  • Support a good cause - Being seen as the good guy can drastically improve how the public eye views your business. The desire to help a noble cause can give grassroots campaigns a massive boost in popularity.

6. Stealth Marketing

Stealth marketing is a guerrilla marketing campaign that targets customers through subtle and creative marketing strategies. More often than not, this form of marketing advertises a product or service to a person without them realizing they are being marketed.

There are many tactic strategies that stealth marketers use, the most familiar being product placement and undercover marketing. As seen here by FedEx in Tom Hanks’ very popular film, Castaway.

6 Types of Guerrilla Marketing: Affordable But Persuasive Marketing Tactics (7)

The main goal of stealth marketing is not to generate immediate revenue or sales but to instead create awareness, interest, and excitement around a brand and its products. This advertising strategy will likely lead to consumers being more receptive to direct advertising later on down the road.

And it’s a low-cost marketing strategy that can be incredibly valuable to a business.

While implementing a guerrilla marketing campaign such as stealth marketing, marketers can do away with repetitive and costly marketing exposure and rather focus on cost-effective strategies like product placement.

Examples of Stealth Marketing

  • Product placement - The placement of a paid product incorporated within another body of work. Usually film or television programs with specific promotional intentions.
  • Undercover Marketing - A marketer or advertiser introduces a product to consumers in a way that doesn’t at all look like marketing. It is a little unconventional and rather sneaky but it can be an incredibly powerful marketing strategy.

7. Street Marketing

Street marketing campaigns use relatively nontraditional methods and advertising spaces to gain a greater amount of brand awareness and consumer attention than traditional ad campaigns.

You’ll find street marketing placed in locations where often people wouldn’t expect to find it. Consumers expect to see advertising billboards mounted high into the sky, they expect to see ads running on eye-height screens as they walk along city streets, but they often don’t expect to see ads printed on manhole covers, infused within street art, or printed across street crosswalks.

6 Types of Guerrilla Marketing: Affordable But Persuasive Marketing Tactics (8)

Here’s a look at how Ghostbusters used a street guerrilla marketing approach. They took over the Waterloo Railway Station in London with a huge Puft Marshmallow Man, positioned there before a movie release.

Consumers are used to seeing advertisements on city billboards and the like but they are not used to spotting ads in creative and unconventional locations.

And this is the whole point, spotting unexpected ads often makes people take notice. It may only be a moment but it’s just enough to make them start thinking about a business’ product which, more often than not, is enough to lead to a sale later on.

Examples of Street Marketing

  • Product placement - It’s an oldie but a goody. Product placement, no matter where it appears, can have lasting effects on your business. Not only in the immediate future but for a long time to come.
  • Undercover marketing - Similar to product placement, undercover marketing introduces a new product to consumers in a way that doesn’t look like an advertisement. It’s quite a powerful marketing technique, marketing when people don’t realize they are being marketed to. It’s often quite subliminal and flies below the radar and yet, it can be incredibly effective.

Guerrilla Marketing Examples

1. Burger King’s #ScaryClownNight

Burger King has quite a rich history of stealing McDonald’s limelight and the Halloween celebrations of 2017 were no different.

(Video) What Is Guerrilla Marketing | How It Works!

Their #ScaryClownNight would reward the first 500 people dressed as a clown with a free whopper if they visited one of the participating stores. Burger King’s slogan for the night was “Come as a clown, eat like a king.”

This guerrilla marketing tactic also perfectly coincided with the movie release IT, a remake of the hit TV show American Horror, in which a clown cult was portrayed as one of the main themes of the story. In fact, Burger King used the horror movie release to further their plans. During the premiere, Burger King ran an ad that held the message “the moral is: never trust a clown… Burger King.”

Guerrilla Marketing tactic: Event ambush marketing

Why it worked: Burger King jumped in on the fanfare that the movie release generated, making it easy for their campaign to go viral along with the movie.

Time and Budget required: low

Marketing impact: medium

2. Red Bull’s Stratos

Red Bull has always been associated with high risks and even higher rewards, and nothing has ever optimized this more than jumping off a balloon from 128.100 feet and reaching 833.9mp/h (1,342km/h).

Back in 2012, an Austrian professional skydiver by the name of Felix Baumgartner smashed all kinds of records by doing just that.

Way to absolutely solidify your brand as the most kickass, thrill-seeking business that ever walked the face of the earth. The video of Felix’s jump has gained over 23 million views and has been claimed as one of the most epic stunts in freefall history.

This Red Bull event epitomizes experiential and creative marketing. There really are no limits to what a business can do to further their influence and reach over social media and to get people to notice their brand.

Guerrilla Marketing tactic: Experiential marketing

Why it worked: It was bold, it was beautiful, and it was completely crazy! Don’t be afraid to push your marketing ideas to the next level. Experiential marketing ideally leaves a huge impression on your customers. Take your creative marketing ideas and don’t hold back.

Time and Budget required: huge

Marketing impact: massive

3. Volkswagen’s Piano Staircase

The car company Volkswagen has been known to take its brand well beyond the realms of the automotive industry.

In this guerrilla marketing example, they created a concept called “the fun theory”. This concept was inspired by moving people’s usual behavior patterns and encouraging them to do something out of the ordinary.

To achieve this, the Volkswagen team created a piano staircase leading in and out of a subway stop. The staircase was positioned right next door to an escalator and was intended to break commuters’ habits of taking the escalator and instead play a bit of music as they walked up or down the staircase.

The musical staircase led to an increase in stair use by 66%.

On the surface, you may be puzzled as to why Volkswagen opted to take this approach, it doesn’t seem very car company-like. However, the reason this experiential marketing strategy is so brilliant is that it connects with people’s emotions. In this case, their need for fun.

Associating your business with emotion in this way can be massively beneficial. It bolsters relationships with customers that are long-lasting and quite loyal.

Guerrilla Marketing tactic: Experiential marketing

Why it worked: Guerrilla marketing ideas don’t always have to directly involve your brand’s product or service. As long as it creates a positive reflection of your business, the strategy is more than worth your while.

(Video) Guerrilla Marketing: Shockingly Great Marketing On A Small Budget

Time and Budget required: medium

Marketing impact: high

4. Kit Kat’s Take A Break Challenge

Kit Kat has always been about reminding people to take a break, I’m sure you’ve heard their well-patented slogan by now “Take a break, have a Kit Kat”. To leverage this well-known slogan and celebrate the release of the “Android Kit Kat”, Kit Kat decided to take its marketing to the streets by making a unique bench challenge.

To do this, the Kit Kat team placed unique outdoor ads at various locations throughout Amsterdam and Utrecht. The ads encouraged passer goers to take a break on a one-person bench seat that was attached to big Kit Kat signs. If you happened to be the lucky one to be taking a break at just the right moment, you’d win a brand new Nexus 7 tablet.

The campaign turned out to be a huge success. Wannabe “break takers,” that had missed out on being the first to claim the seat, offered participants money to take their place, cafe owners and good samaritans brought coffee, and a large crowd gathered to watch a scooter-bound delivery driver drop off a well-deserved new Nexus 7 tablet.

Guerrilla Marketing tactic: Street marketing

Why it worked: Finding new and creative ways that won’t blow your marketing budget is imperative to stand out from the crowd. For a relatively low cost, Kit Kat caught a lot of attention from the public eye and created a substantial uptick in their social media engagement.

Time and Budget required: low

Marketing impact: medium

5. Coca-Cola’s Coming Together Campaign

Coca-Cola is probably the mother of all guerrilla marketing examples. They’ve partnered up with FIFA, the Soccer World Cup, and the Olympic games, they used customer names on their labeling to entice purchases, and they’ve even written catchy tunes like their song “Hilltop” to ensure the success of their marketing campaigns.

But nothing could be more shocking than their brutally honest and hugely surprising admission that their products have contributed to the health decline of many Americans.

In a series of advertisements, they claimed: “...we’re using our marketing expertise and scale to educate people about the importance of making informed choices and balancing calories in and calories out.” and “We’re also telling people about all that we’re doing to help them lead active, healthy lives…”.

Not exactly the message you’d expect to hear from a company like Coca-Cola. But, hey, if not for any other reason it certainly got people and the media talking. Critics from USA Today, the Guardian, and Food Politics all publish content and talk about the campaign.

You know what they say, any press is good press. And, from Coca-Cola’s perspective, any buzz is good buzz marketing.

Guerrilla Marketing tactic: Buzz marketing

Why it worked: This guerrilla marketing tactic was definitely unconventional and, probably to most people, exactly the opposite of what you’d expect out of Coca-Cola. This is the brilliance of the campaign, however, it got people and the media talking, it spread the company’s new look attitude, and it’s the perfect example of buzz marketing.

Time and Budget required: low

Marketing impact: high

Final Thoughts

Guerrilla marketing is a seriously powerful form of marketing, and if implemented well can be the low-cost, yet potent marketing strategy that your business could use to break ahead of the competition.

Just like any good guerrilla fighter, throw in a few unorthodox methods, toss in a bit of risk, and be prepared to be a bit controversial. You’ll be well on your way to taking your business to the next level.

Here are a few articles that we think you might like:

  • How to Diversify Your Customer Acquisition Channels Beyond Ads
  • 10+ Top Ecommerce Referral Programs to Learn From
  • Event Marketing: Contests, Conferences, And Festivals
  • How to Collaborate With Influencers Besides Sponsoring Posts

FAQs

What are the different types of guerilla marketing? ›

Types of guerrilla marketing. There are four main types of guerrilla marketing: outdoor, indoor, event ambush, and experiential.

What are 5 marketing tactics? ›

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments. Read on to find out more about each of the Ps.

What are guerrilla marketing tactics? ›

Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business. These methods are often low- or no-cost and involve the widespread use of more personal interactions or through viral social media messaging.

What is the guerilla marketing give examples? ›

One of the usual places to create guerilla marketing actions are the zebra crossings. The lines painted on the ground give you a lot to play with if you have the necessary creativity. For example, McDonald's simulates that the lines are French fries coming out of the typical package of the hamburger brand.

What are the 7 strategies of marketing? ›

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

What are the six strategies to attract customers? ›

The following six strategies will help you attract and keep customers.
  • Offer quality products. Good quality is the most important reason cited by consumers for buying directly from farmers. ...
  • Cultivate good people skills. ...
  • Know your customers. ...
  • Use attractive packaging. ...
  • Let customers try samples. ...
  • Be willing to change.

What are the 4 types of marketing strategies? ›

The four Ps of marketing: product, price, place and promotion.

Why is it called guerrilla marketing? ›

Why Is It Called Guerrilla Marketing? The name guerrilla marketing draws inspiration from guerrilla warfare which relates to small tactics used by paramilitary personnel and armed civilians. These tactics make use of ambush, sabotage, raids, and other elements of surprise.

Why guerilla marketing is the best? ›

Guerrilla marketing campaigns are memorable and unconventional by nature and show the ability to leave a lasting impression on consumers. With a successful campaign, buyers are left amazed, impressed, and wanting to learn more about the product and/or service. This marketing strategy helps with brand recall.

What is digital guerilla marketing? ›

According to the Digital Marketing Lab, guerrilla marketing is a low-cost advertising strategy for businesses to promote their services and products in a surprising and unconventional way. It is often used by businesses who are on a budget, but still want their campaign to be effective and impactful on the customers.

What are the stages involved in guerrilla promotions? ›

These involve unusual approaches such as 1. Staged encounters in public places 2. Giveaways of products such as cars that are covered with brand messages 3. Interactive promotion where the viewer can respond to become a part of the advertising message.

How is guerilla marketing used as a tactic to attract attention? ›

Think “ambushes, sabotage, raids,” says Creative Guerrilla Marketing. Good guerrilla marketing campaigns take consumers by surprise and create an emotional reaction. This is key. Charged emotions lead people to take action, tell their friends, and get involved in the campaign in some way.

Is guerrilla marketing effective? ›

Is Guerrilla Marketing effective? Guerrilla marketing can be an incredibly effective marketing campaign, particularly for small businesses. It's low-cost and makes use of tactical strategies like word of mouth, viral marketing, or ambient marketing that have proven again and again to be very effective.

Who invented guerilla marketing? ›

The term guerilla marketing was coined by an American business writer named Jay Conrad Levinson, who wrote an influential book titled (unsurprisingly) Guerilla Marketing. This was released in 1984 and went on to sell a staggering 21 million copies. What companies use guerrilla marketing?

What is guerrilla marketing PDF? ›

Guerrilla marketing is defined as an advertising strategy, in which low-cost unconventional means are used, employs various techniques which keep costs at a minimum, and is often adopted by small companies.

Which company uses guerilla marketing? ›

Different companies use guerilla marketing tactics. Big companies such as Red Bull, Sony, Coca-Cola, Domino's, Oreo, and Pepsi continue to use guerilla marketing to market their products and services as they are impactful, cost less, and effective.

How is guerilla marketing measured? ›

Here are some of the metrics that we can track to measure the effectiveness of a guerrilla marketing campaign and quantify its ROI:
  1. Response Rates.
  2. Social Media Mentions.
  3. Conversion Rates.
  4. Referrals.
  5. Sign-ups.
  6. Traditional Press Mentions.
23 Jul 2013

How did guerrilla marketing start? ›

Agencies struggled to make an impression on consumers and consumers were tired of being marketed to. It was time for a change. In 1984, marketer Jay Conrad Levinson introduced the formal term in his book called, “Guerrilla Marketing.” Levinson comes from a background as the Senior Vice-President at J.

How does Coca Cola use guerilla marketing? ›

Coca Cola. An example of a guerrilla marketing campaign that went viral was Coca Cola's 'Happiness Machine'. The fizzy drinks giant customised one of their vending machines on a university campus in the US, putting a member of staff inside to surprise unsuspecting students.

What are the 4Cs of marketing? ›

The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).

Why are the 7 P's of marketing important? ›

Why are the 7 Ps important? The seven Ps are important because they can help you plan and lead discussions about a business' marketing practices, whether the company sells products, services or both. This means if you're marketing a service or product, you can consider the seven Ps to help you sell it effectively.

What is process in the 7 p's? ›

Process. As for processes in the marketing mix, the process of your organisation can affect the performance of the service you provide, involving the delivery of your product to consumers. As a business, it's crucial to make sure you're easy to do business with, meaning you're efficient, helpful and timely.

What are the 6 roles of marketing? ›

The six marketing functions are product/service management, marketing-information management, pricing, distribution, promotion, and selling. These marketing functions involve the activities that focus on understanding customers and making available the products they want.

What is 6r in marketing concept? ›

“They can do that,” says Neal, “by focusing on improving the “6 Rs” – reach, retention, relevance, reputation, revenue, and return on investment (ROI).”

What are the five strategies to attract customers? ›

5 Tips for Attracting New Customers
  • Identify Your Ideal New Customers. ...
  • Use Direct Response Marketing to Attract Customers. ...
  • Give Something Away to Entice New Customers. ...
  • Give Your Business a Face Lift to Increase Sales. ...
  • Get The (Right) Word Out.

What are main types of marketing? ›

The 10 most common types of traditional marketing
  • Outbound marketing. When a marketing strategy is referred to as "outbound," it's focused on how the message is being delivered. ...
  • Personalized marketing. ...
  • Direct mail. ...
  • Partner marketing. ...
  • Telemarketing. ...
  • Public relations (PR) marketing. ...
  • Word of mouth marketing. ...
  • Stealth marketing.
3 Jun 2022

What are the 3 marketing strategies? ›

There are three ways to compete--product, service, and price.
...
Let's explore how they work.
  • Product strategy. This lever is about what is being delivered to the marketplace and consumed by the customer. ...
  • Service strategy. This lever is about defining how to provide customer support to the marketplace. ...
  • Pricing strategy.
16 Mar 2015

What are the three main types of marketing? ›

So, without further ado, the three types of marketing are: Call to Action (CTA) Top of Mind Awareness (TOMA) Point of Purchase (PoP)

Is guerrilla marketing legal? ›

Is guerrilla marketing legal? Guerrilla marketing is generally legal, but you need to be careful of a few things. Due to the nature of guerrilla marketing, the purpose of an advertising campaign must be clear to avoid being misunderstood by your audience.

What is a guerrilla campaign? ›

What is guerilla marketing? Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock.

Is guerilla marketing ethical? ›

Results: The assessment indicated that there are some ethical problems about guerrilla advertising implementations. Especially the ads, which include fear-appeal, may irritate people. Also, distraction of attention in traffic is the other important ethical problem.

Does Nike use guerilla marketing? ›

Nike Makes the Perfect Guerrilla Marketing Example With Its History of Ads. One of the most important components of a successful guerrilla marketing idea is for it to incorporate or embody the brand values. Nike has been known for its “Just do it” attitude and tagline.

What is an example of Buzz Marketing? ›

Examples of buzz marketing include companies creating online videos, centered around something humorous, controversial, unusual or outrageous. In doing this, they hope to cause a sensation and get people talking about the video, sharing it via social media and driving up views on websites such as YouTube.

What is grassroots marketing? ›

Grassroots marketing is a strategy where brands create content that's highly targeted to a niche or specific audience. The goal is to reach a target audience with content that inspires them to amplify and share your message.

What is the meaning of stealth marketing? ›

stealth marketing | Business English

advertising a product in such a way that people are not aware that you are trying to persuade them to buy it: Product placement in films is a form of stealth marketing.

What is guerrilla media? ›

Guerrilla media is just another term for. new media. The intention is to hijack existing media events for the. benefit of your brand,' she argues. '

How does Coca Cola use guerilla marketing? ›

Coca Cola. An example of a guerrilla marketing campaign that went viral was Coca Cola's 'Happiness Machine'. The fizzy drinks giant customised one of their vending machines on a university campus in the US, putting a member of staff inside to surprise unsuspecting students.

What is ambush guerrilla marketing? ›

Ambush marketing is a form of associative marketing, used by an organization to capitalize upon the awareness, attention, goodwill, and other benefits, generated by having an association with an event or property, without that organization having an official or direct connection to that event or property.

What is an example of buzz marketing? ›

Examples of buzz marketing include companies creating online videos, centered around something humorous, controversial, unusual or outrageous. In doing this, they hope to cause a sensation and get people talking about the video, sharing it via social media and driving up views on websites such as YouTube.

What is the difference between buzz marketing and viral marketing? ›

Key differences

The main difference between viral and buzz marketing is how messages reach the target audience. With viral marketing, messages reach people gradually, slowly building momentum. On the other hand, with buzz marketing, messages are blasted to a massive audience all at once.

Why guerilla marketing is the best? ›

Guerrilla marketing campaigns are memorable and unconventional by nature and show the ability to leave a lasting impression on consumers. With a successful campaign, buyers are left amazed, impressed, and wanting to learn more about the product and/or service. This marketing strategy helps with brand recall.

What is the opposite of guerilla marketing? ›

Grassroots marketing is a sustained long-term philosophy that a marketer employs to achieve their goals whereas guerilla marketing are almost always initiatives or tactics that are part of that strategy.

Does Redbull use guerilla marketing? ›

Red Bull uses Guerrilla Marketing in a variety of ways, the most successful of which was hiring “Red Bull girls” to hand out free drinks to college students (their target audience) back in the 80s. This strategy was extremely successful, boosting their sales significantly.

What is grassroots marketing? ›

Grassroots marketing is a strategy where brands create content that's highly targeted to a niche or specific audience. The goal is to reach a target audience with content that inspires them to amplify and share your message.

What is ambient marketing? ›

Definition: Ambient Advertising is about placing ads on unusual objects or in unusual places where you wouldn't usually expect to have an advertisement.

What is the meaning of stealth marketing? ›

stealth marketing | Business English

advertising a product in such a way that people are not aware that you are trying to persuade them to buy it: Product placement in films is a form of stealth marketing.

Why is it called guerrilla marketing? ›

Why Is It Called Guerrilla Marketing? The name guerrilla marketing draws inspiration from guerrilla warfare which relates to small tactics used by paramilitary personnel and armed civilians. These tactics make use of ambush, sabotage, raids, and other elements of surprise.

How many types of marketing are there? ›

Types of Marketing – Top 5 Types: Social Marketing, Service Marketing, Green Marketing, Holistic Marketing and Direct Marketing. Marketing as a discipline is constantly evolving.

What is the difference between buzz and hype? ›

Marketing:Hype/Buzz are all concepts/definitions trying to create an expectation to something that is intangible or non-existent at the moment. Marketing is more neutral concept. Hype is generally associated with something negative. Buzz is generally associated with something positive.

What is an example of buzz? ›

Verb Flies were buzzing around the picnic tables. The hall buzzed with excitement as the audience waited for the show to start. My mind is buzzing with ideas. The nurse buzzed the doctor who was on duty.

What is defense marketing? ›

Defensive marketing refers to the actions of a brand, especially a market leader, to protect its market share, profitability, product positioning, and mind share against an emerging competitor. If a brand fails to defend its position, then they'll likely lose some of its customers to the competitor.

What is a experiential marketing plan? ›

Experiential marketing is a type of marketing that provides prospects or customers with real-life experiences to raise awareness, build understanding, or increase sales of products or services. These experiences can be offline, such as live events, trade shows, demo days, etc., or online webinars and conferences.

Videos

1. How to develop an effective marketing strategy
(Positive Revolution)
2. Top 2022 Marketing Strategies That Will Help Your Business Get Attention
(Adam Erhart)
3. Why Bandit Signs For Real Estate Are So Effective | Guerrilla Marketing Tips For Lead Generation
(Epic Real Estate Investing)
4. Radicals Have a Marketing Problem | That Dang Dad
(That Dang Dad)
5. DON’T Use Paid Ads | My #1 Organic Marketing Strategy
(Adam Erhart)
6. 4 Marketing Strategy Principles - My Template for Marketing Anything
(Neil Patel)

Top Articles

You might also like

Latest Posts

Article information

Author: Gov. Deandrea McKenzie

Last Updated: 12/07/2022

Views: 6233

Rating: 4.6 / 5 (46 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: Gov. Deandrea McKenzie

Birthday: 2001-01-17

Address: Suite 769 2454 Marsha Coves, Debbieton, MS 95002

Phone: +813077629322

Job: Real-Estate Executive

Hobby: Archery, Metal detecting, Kitesurfing, Genealogy, Kitesurfing, Calligraphy, Roller skating

Introduction: My name is Gov. Deandrea McKenzie, I am a spotless, clean, glamorous, sparkling, adventurous, nice, brainy person who loves writing and wants to share my knowledge and understanding with you.