30 Best Landing Pages of 2022 for Design Inspiration (2023)

Here are the best landing page examples to get new ideas for your web design projects.

Landing pages are digital storefronts that act as individual entities for promoting and selling products. A good landing page can drastically change the course of your business. That is why creating a good landing page that talks to your customers is a tough challenge to undertake. The elements that go into designing a landing page greatly exceed the traditional values that older generation websites had. For example, when Internet marketing was just starting, a typical landing page consisted of a big heading, a video file embedded with Flash, and a big wall of text that included promises and other garbage messages.

We live in 2022, in times where a startup/small business is willing to spend $10,000 to $50,000 on unique website designs that come with built-in management platforms. There’s a reason a front-end developer can earn up to $100,000 if he is persistent with his career choice. While you won’t be able to replicate a design word for code, you will be able to yield some significant understanding of how certain web design aesthetics work; the last time we checked, doing this was completely legal.

More on Landing Pages

The homepage of Colorlib is a landing page. Our free WordPress themes page is also a landing page. Even our Blog can be seen as a landing page, because it is. We know a little bit about landing pages; some of that knowledge has led to several blog posts about landing pages:

  • Themes for WordPress Blogs
  • Templates built with HTML5
  • Plugins for WordPress Blogs
  • Templates built with Bootstrap

When working on this idea for a collection of inspiring designs, it is very important to outline the context for these designs, and we decided on: small businesses selling physical and digital products using an online medium, with a large number of existing customers — a large proportion of these inspiring designs will reflect all of those standards. We also were careful to include designs that are pleasing as far as UI and UX go. We are talking about landing pages that attract hundreds if not more customers every day, and while many of those sales are thanks to marketing, many are thanks to well-rounded web design.

In modern times, creating a design isn’t all that difficult. A traditional blogging (CMS) platform like WordPress, combined with WPBakery Page Builder, will do the job for you. With some inspirational designs at hand, we need to note what we would like to extend in our designs, or even better — what we want our design to look like the first draft.

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30 Best Landing Pages of 2022 for Design Inspiration (1)

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Best Landing Page Examples

Coinbase

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Bitcoin has been a trending topic for many years, at its prime, Bitcoin stirred up some serious conversations about secure payments, and general anonymity as far as online payments are concerned. These days, services like Coinbase help anyone manage their Bitcoin wallet to the best ability, knowing very well that hackers are eager to target platforms like Coinbase for their immense monetary value.

Coinbase sells its product through analytical data shown on the front page, they also list important security features which any Bitcoin user is going to be concerned about. Their Charts page uses JavaScript to allow you to use a sliding chart that shows how many Bitcoins have entered the rotation for the past 5-6 years. Bitcoin business owners note how a professionally established company is using its design to instill security and trust into their customers.

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BuzzSumo

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Buzzsumo changed the landscape of monitoring individual content for its performance on social media. It also enabled content creators to track content influencers more effectively and productively. These days, Buzzsumo has become an invaluable asset for marketers, content creators, and bloggers. They wish to make their content a step further towards excellence, and performance.

Buzzsumo is modest to when it comes to promoting its product on the homepage. They let you try out the app as the first thing. This lets you have a firsthand experience of what the results will look like. From there, the acquisition process begins based on limiting results that free users can experience. But even then, the demo preview is enough to capture new leads and customers. Are you allowing your customers to experience your product for free before signing up? This model seems to be particularly popular among businesses that operate strictly within the scope of online data.

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Bankjoy

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Bankjoy offers mobile banking services for credit unions. Although they have limited services as far as exposure goes, their main selling focus is to have interested clients to reach out to them directly. But first, they talk a little about their platform in a few descriptive element boxes. The home intro consists of the business name and description, a call to action to schedule a preview, and three individual snapshots of what the application looks in use.

The landing page already covers so much with just a single header introduction. Moving forward, Bankjoy uses three other modern front-end elements to show more in-app screenshots, and point out the leading features. You can sign up for the demo at the footer, where there’s a simple input form for your email address. A beautiful design could inspire you to take a similar route with your business services or apps for big brands and companies.

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Cribspot

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Airbnb-style platforms have risen to enormous numbers, with great success. Here we have Cribspot, a local housing and apartment search index that targets nearby universities. The home intro reflects much of what Airbnb looks like; you get the search input and a few suggestions from recent and popular searches. The creators integrated the navigation as an overlay for the background image, and a little scroll down will unfold all the available locations where you could find a housing solution.

This kind of design shows that usability trumps compatibility. When considering your main business selling point, having many links on a single page isn’t bad. You can access all other features with the menu button. This shows that putting all the focus on your product that you’re selling can greatly impact a design. Seriously, these guys didn’t even bother with a website footer, though they do offer a live-chat solution that anyone can access and ask questions.

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Final

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(Video) Landing Page Trends To Watch Out For In 2022

Final wants to change the landscape of banking, prevent fraud, and improve your peace of mind with modern security features that will make the process of banking and banking management ten times easier. Think of it as a personal finance manager that ensures complete transparency as far as protection goes. With Final, you get a full overview of where most of your money goes to purchases, spending habits, and subscriptions. So, how does one market this sort of a product through web design?

Final uses a common approach of showing you what the product is about through video. They also let you quickly subscribe to early access of Final with a massive input form below the video. All this is served from the moment you enter the website. The design flows smoothly and uses colorful colors to create a statement of modernization and user experience. Meanwhile, screenshots show what the inside of the platform looks like.

Furthermore, the navigation menu is also made sticky to scroll with you as you go. This allows users to be more in charge of their next step. The blog design complements all other design features of Final’s vision, making for yet another transparent browsing experience.

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BlockScore

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Fraud on the web is such a huge deal right now. Startups are jumping at the opportunity to get funded from capitalists to help them become a little more secure. BlockScore is one of those companies that wants to pioneer real-time user and business verification principles. BlockScore analyzes your user/business signups through a complex data algorithm that can match fraudulent flags and give your customers according to fraud ratings.

Their design focuses on talking about each of their products (person and business verification) in separate pages because both are unique products. A list that scrolls down the page features their products. A font icon accompanies each item to make the experience seem more lively. A documentation page is built separately to support developers in learning how BlockScore works, and what engineering platforms it supports.

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Checkr

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You’re a business or a startup needing new talent for your project! Developers have crafted Checkr to help businesses conclude more thorough background checks for the people they want to hire. This provides another layer of security against potential employees who could damage the company. However, we’re not as interested in the product as in the design to help you inspire yourself with new ideas and concepts to try.

Checkr has an amazing approach to showing how the product looks before trying it yourself. They use a huge GIF image on the front page that you can click on and stop loading anytime to inspect what each section looks like. Scroll down and get an outline of features and a detailed review of the categories that Checkr supports for screening. The footer consists of many important pages and resources to help navigate the website and for customer FAQs.

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Flynn

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Flynn has a big vision on its mind: to become the only tool developers and ops teams needed to develop, deploy, and manage running software. The creators designed it to run anything that can run on Linux, not just stateless web apps. Flynn also includes built-in database appliances (just Postgres now) and handles TCP traffic, HTTP, and HTTPS.

The project has already accumulated the liking of tens of thousands of engineers and developers, but what surprised us the most was the simplicity of the web design they use and how well it can work for your open-source projects, or software-related design projects where most of the learning happens when you start using the actual software. We have a traditional grid design focusing on clear and concise text over a white background. Big headings and aligned text elements, with a couple of call to action buttons to try the product and subscribe to the email list. What more does a project like this need?

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Beacon

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Beacon has helped platforms like PolitiFact to raise money for transparent journalism. It has also helped fund numerous important documentaries of the modern ages. It continues to deliver as a crowdfunding platform for journalists who want to make a difference in the world. It’s Kickstarter, but for journalists. So with all that in mind, the main aspect of the design is to get journalists to start creating their projects as soon as possible. That is made possible through the ‘Start a Project’ buttons. The homepage features a widget that shows funded projects and lets you sort them out by category. If you plan to run your Kickstarter-like platform, see how others mimic Kickstarter is branded; perhaps you can use these design elements in your workflow.

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CodeCombat

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CodeCombat has a huge mission: to help anyone learn programming by playing an interactive browser game that responds to the programming commands you input. Millions have already established a solid foundation for their JavaScript knowledge using CodeCombat, and so many are beginning their learning curve each day. CodeCombat uses its design approach to introduce newcomers to the platform and expect from the learning process. They have user reviews presented that inspire further action. Still, they’re also diligent about explaining the actual use of gamified learning and how beneficial it can be, especially for children of young age.

CodeCombat also caters to teachers who wish to bring interactive programming into the classrooms. The design becomes more gaming-oriented as you switch over to the Courses page. That is where the journey of coding begins. The design doesn’t lose momentum even inside the platform, appealing and friendly to the eyes.

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TrueVault

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(Video) 10 Best Landing Page Design Templates [2022]

TrueVault brings a layer of security to your databases. Particularly popular in the healthcare field, TrueVault ensures that all customer data are thoroughly secured and optimized for maximum potential. We love TrueVault’s design because of the futuristic feel that they manage to add to such a high-level service. The site has an animated background video with overlay text and a built-in down-scroll slider. Visit the homepage and scroll down; you get three unique views of the TrueVault members working hard to create such a dedicated service.

Keep scrolling and you get a complex widget that talks you through the layers of what TrueVault does and how it can be helpful to your business. A big counter is also present to show just how many records have been taken care of since the platform’s inception. It is simply another trust indicator for those considering availing their services. Modern web design and web development have a lot of potential under their sleeve. Websites like this allow us to understand the capabilities of creation, and how we can also recreate those same experiences.

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Tectonic

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Tectonic also specializes in security; this time, it’s about Containers. If you have a business that needs to be transported from one place to another, cloud → data center, then Tectonic is the company that will help make that process as secure and painless as possible. Their web design choice is a complex combination of important business values and video content that engages the customer in the product’s performance and how it will operate once you sign up. Navigation menu takes an extra turn to deliver individual landing pages for individual product features and capabilities. The more informed your customers are about their choices, the more likely a sale will be finalized.

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Bitnami

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Bitnami is a library of popular server applications and development environments that you can install with one click, either in your laptop, in a virtual machine or the Cloud. Bitnami’s promise is a secure and flexible installation of modern application software for the web. It will eliminate the need to compile and configure each of your app setups individually to focus more on what is important — creating business pages, content, marketing, and communicating.

These guys are heavily tech-oriented, so their website should reflect the common usability of tech websites. The index page talks about the service in detail and offers a selection of icons for standard web software that once you hover over an icon, it gives you the option to “launch” the software directly. The software pages contain detailed information about the particular software; for example, WordPress or MediaWiki. Bitnami also allows you to preview the software, launch it in the Cloud, and download the installation package to launch your stuff locally, which you can then transport online. Customer reviews are plentiful, discussing their experience with the Bitnami installers for each package.

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Strikingly

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When your business model is about helping others build their websites, you better ensure that your website is of phenomenal quality, or else people will quickly become discouraged by what you offer. Strikingly doesn’t shy away from making their website design look like an expression of the state of the art thinking and creative analysis.

The main focus is to help customers get started as quickly as possible, with a slightly interactive form asking for customers’ names, emails, and passwords. (Or you can signup using the Facebook OAuth widget.) They tell you how it works in three simple steps, not that more information should be required for this platform. They do show users some amazing design examples that are possible to achieve using Strikingly — which is one of the crucial points in web design too, you want users to experience the product and its features even before they start the on-boarding process, good tips to take from Strikingly here.

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Svbtle

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Svbtle takes customer needs seriously. It’s a small company that depends on the paid subscriptions of the users who wish to use a simple, writing-oriented blogging platform. Popular amongst developers, designers, and creative minds who seek simplicity, Svbtle makes blogging a more personal experience. From the moment you open the Svbtle websites, it’s clear that these guys don’t mess around with complexity and favor simplicity on all occasions. They use their About page to point out what makes their platform so appealing to thousands of bloggers and why you need to become a customer as well.

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Rackspace

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Rackspace has been offering dedicated hosting solutions for a long time and now has transitioned into the Cloud sector. The design speaks for itself. First, you focus on how well your product is supported and how much experience you have in each area. You list the possible scenarios that a user might be interested in using your product for. In this case, Rackspace offers solutions for eCommerce, web content management, email, productivity, website hosting, web application hosting, database services, and managed security services.

All of the individual mentions are clickable design elements, giving the homepage more of a sitemap-like feel to it. And if that wasn’t enough, a separate container with a contact form will put you in touch with one of Rackspace’s experts, which could be one of the experts on your platform. We must remember that companies like Rackspace deal with millions of customers, and surely the flow and design of the website has a lot to do in the overall customer acquisition process.

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Ahrefs

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Backlink monitoring, brand monitoring, and competitor analysis has never been easier thanks to Ahrefs, the SEO industries favorite tool for analyzing and monitoring anything concerning search engine marketing. The design here far exceeds the traditional values of a website, these guys run a back-end platform that is a design wonder in its own right. They make a selection of product features available through icons, making room for more design space with jQuery navigations. As far as the homepage is concerned, a concise header accompanied by product preview in visual format seems to be enough to lure in thousands of new customers each day.

For example, each of the features: site explorer, positions explorer, content explorer, position tracker, crawl reports, and Ahrefs alerts are all individual design elements that are populated with feature description, and screenshot that shows how the feature looks. The more customers experience the product directly without subscribers, the more likely they will want to convert to the free trial and become paying customers. Data is also important, so Ahrefs isn’t shy about discussing their database size and how many links and domains they track daily.

(Video) 5 Crucial Things Every Landing Page Should Have (With Examples)

All this adds to the excitement of a tool tracking the whole web for potential marketing opportunities. Reviews from leading industry experts help compliment the platform’s trust, yielding new customers based on their admiration for the experts who can vouch for the product.

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FormAssembly

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FormAssembly wants to help businesses, website owners, and enterprise businesses to create better forms. Forms that are reliable, design-friendly, and most of all; secure. Their design type is compact; they explain as much as they can about the product in a single container where you get the general product information, the kind of things you can achieve with the platform (the forms builder), and also a widget embed of a customer review that was left on Twitter. They aren’t shy to tell you that leading brands like PayPal, and Amazon also use their services. This instills customer trust, an important aspect of design. Footer is a friendly collection of links to important FormAssembly pages to help you get started.

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AddThis

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You can never go wrong with a little bit of social media marketing, or a lot of it. AddThis was one of the pioneers of multi-versed social sharing widgets that would integrate in any website design. And to this day, AddThis continues to serve millions of websites and helps them earn social shares through useful, compact, and beautifully designed social sharing buttons, floating widgets, and follow buttons. They recently added the capability to do content popups and recommendations, two emerging features in modern design.

So in their design context, they want you to learn about these features individually, which means clicking from the homepage to inspect all features individually. We clicked on the Follow Tools widget, and it opened up a new landing page that beautifully narrates how the social buttons will look like on your website, and the kind of positions you can create using the AddThis widget. And this same design approach goes for all of their other features. Individual simplicity is very heavily favored here, and it seems to work well for AddThis and its parent tools.

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Adobe Voice

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We at Colorlib are very proud to have landed a customer such as Adobe for one of their blogs. It goes to show how much Adobe appreciates good design and that they are not afraid to experiment with freely available WordPress themes that have been crafted by yours truly. The creators developed Adobe Voice to allow creative people to create beautiful animated videos. You can use these videos to create stories, depict ideas, or simply to inspire. Content creators have been waiting decades for this kind of platform.

Adobe Voice allows you to record your voice-over with a click of a button, then use that segment you recorded and populate it with visual content from the Adobe Voice library. We have been inspired by how elegant the Adobe Voice website looks, given that their product is of such extraordinary value to content creators all over the planet. They give you enough examples to preview to get you hooked on the platform. Voice helps you create stunning animated videos in minutes. No filming – just talk to tell your story. Pick from over 25,000 beautiful iconic images to show your ideas and Voice automatically adds cinematic motion and a soundtrack. Persuade, inform and inspire anyone online. Make an impact.

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Contently

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Contently is your best friend as far as content crafting and marketing is concerned. It’s an award-winning content marketing platform that takes you from having an idea to having a fully furnished content piece that will perform outstandingly well in front of your audience. Their approach to a design that can sell their idea is fairly simple: give customers some data, a preview of the platform, a freebie of the best content marketing tips, and a review to reassure your reliability in the actual modern-day marketing field. All this happens thanks to their spectacular analytics platform that gives real-time feedback on each step you take to finalize a new content piece. Big pictures, big statements, and huge headings is what make the Contently website perform so well. Will you take inspiration from these guys or leave it be?

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Curata

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Platforms like Curata is the real proof of how big the content marketing field has become, and how difficult it can be for a single marketer to manage content analysis, research, and marketing without the use of a single platform such as Curata — which ties together multiple aspects of content marketing into a single software, allowing marketers focus on what their best strengths are; content, and marketing.

Curatas selling point is their introductory video that’s 2 minutes long. It is detailed enough to talk about the ins and outs of Curata and how it can help content marketers be more consistent with their content delivery and more productive as far as direct content marketing is concerned. To complement the vision, they list their most prominent and reputable customers to reassure potential customers that they are the real deal. The developers give away stuff for free as a part of their design strategy. You can use this perfect example to land new leads and it’s all based on the context of your content.

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MailChimp

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MailChimp doesn’t mess around with email marketing. These guys are the number #1 email marketing platform on the planet. They are particularly famous for their free plan that allows 2k emails within an email list. The awesome thing is this list has no restrictions on how many emails you can send out. That’s 2k emails before you have to start being a paying customer. You won’t want to pass on that easily that type of deal. MailChimp, strangely enough, recognizes this colossal success they have. They dedicate their homepage to a simple photo of what a part of their platform looks like. They also added a bold Sign Up button that begins the onboarding process.

When you have more than 10 million customers, there’s little else that needs to be said to. As for all else, the navigation menu takes care of that. Each of their Pricing plans has individual pages that show what the individual plan is going to get you. It also shows how you can scale each plan according to the number of email subscribers you have. A popular model for attracting customers is to let them have a specific amount of needed resources. You can charge them accordingly after that.

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(Video) ➡️ Create Landing Pages That Convert! Simple Works Best 💯

Benchmark

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Benchmark is another email marketing platform. Because MailChimp’s main design was so slim, we thought it wouldn’t be a bad idea to include another alternative. This time, they gave the alternative a unique design. This platform uses sliding navigation that slides through 5 different page elements. Each of the elements has something to show from the product experience. It also has an important feature or aspect of the platform that you will gain access to. These guys also have a free plan up for grabs. Their technique for letting people know about this is simple. They created a CTA button that says exactly that: Free Plan! Mention the word free anywhere; you will have customers jumping all over your offers.

Benchmarks pricing page is also interactive. This allows you to scale the number of resources that you will require. At his point, Benchmark will give you an automatic quote that you can begin the signup process with. They’re also friendly and want to talk with you through an automated live-chat widget. The experts are there waiting to answer your questions. Their way of talking about the features of their email platform is firsthand video, and a lot of examples.

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CodeFights

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CodeFights helps coders test their skills in an interactive battle game that proposes challenges and rewards people recognition. We love the amazing and sleek blue-colored design that’s going on here. You have this amazing animation that showcases different Heroes of the site. The creators built this platform for friendship and generally for having fun. They also implemented a huge CTA button with red color to let people signup right away.

Regarding the actual challenge process, they didn’t show much on the platform. If you’re a programmer and found this page, you’ll know what will happen next. You could use this approach if you build an app/platform/software that caters to specific and self-aware people.

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Thumbtack

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Thumbtack lets homeowners to find people for the job, be it painting or reorganizing the garden. There are experts and professionals on Thumbtack waiting for someone like you to hire them. That’s the business model. So how do you go about building a website for such a model? You take the Airbnb approach, once again. Thumbtack narrows down the process of hiring someone in three simple steps. Then, it gives you access to links from all 50 US states where you can find these professionals in.

And they understand the importance of customer reviews too. This is the reason why they show six of them on their homepage. It helps potential users of the platform to understand the process better. Of course, it also shows the kind of results people have been able to achieve. A unique feature we’ve seen up until now is the input form at the footer of the homepage. This form lets you input your mobile phone number and get a direct link for downloading the mobile application. This is taking mobile marketing to a new plane of existence. Thumbtack can tap into the potential of mobile and how you can make a mobile acquisition.

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Fundera

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Funder is the guardian angel of investment for small business owners. Funder has funded over 3,000 small businesses, with more than 150,000,000 million of dollars given out. Their quickest funding project took only 10 minutes to process. These guys want to give you affordable loans and do it fast but conveniently. Small business is a huge deal in United States. Fundera wants to make it easier for you to acquire funding to grow your business. Of course, this boosts the economy and the job market.

The way Fundera learns about you initially is through a simple signup form. This is where you specify the amount you’re after and the time you’ve spent developing your business. You also need to include the purpose of your loan and your credit score, which helps you understand your eligibility. The developers dedicated its design to talking about the process of getting Fundera to hand you a loan. It also includes what you can expect in the long term.

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Payable

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Contractors have emerged from the depths and have become a great alternative to freelancers. But, what platform will you use to manage things like paying your contractors, their taxes, and their benefits entitlements? You will want to explore Payable. We love how smooth Payable is with discussing their product within a few simple elements. We also like how persistent they are with getting you to sign up. Let’s face it. The developers aimed these niche products at a particular market. You will also learn everything you need to know once you get inside the platform. You can do this unless you feel you are juggling between two competing platforms. Give your customers a reason to go with what your product does and where it stands out the most.

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Best Landing Pages for Design Inspiration

The design doesn’t need to be difficult. The design needs to be simple. It’s how things work. We want our customers to understand how our designs work. We can do this by knowing what they are telling us and enabling us to do it. The landing pages we listed have helped these businesses earn hundreds of thousands.

In many cases, millions of dollars in revenue is a statement. There’s something about knowing what your audience likes and then using that knowledge to create a user-friendly web page. This will make the customer acquisition process seamless, friendly, and rewarding.

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(Video) Great landing page examples: awesome landing pages to inspire

FAQs

Who has the best landing page? ›

Here are seven of the best landing page builders out there, and why each one is worth checking out.
  1. Unbounce – Best For CRO. ...
  2. Clickfunnels – Best For Driving Sales Leads. ...
  3. Wix – Best For Beginners. ...
  4. Convert Kit – Best For Driving Email Signups. ...
  5. Divi – Best For WordPress. ...
  6. Instapage – Best For Agencies.
10 Jun 2022

What a good landing page looks like? ›

It's simple, featuring a logo with a branded image built around it. Effective landing pages are sweet and simple. On this page, the tagline clearly shows what the user will get out of the app, followed by a simple call to action button. A simple landing page clarifies the call to action to potential customers.

How do you create a great landing page? ›

Landing Page Best Practices
  1. Craft a benefit-focused headline.
  2. Choose an image that illustrates the offer.
  3. Write compelling copy.
  4. Include the lead form above the fold.
  5. Add a clear and standout call-to-action.
  6. Give away a relevant offer.
  7. Only ask for what you need.
  8. Remove all navigation.
11 Nov 2020

What is a high converting landing page? ›

A high-converting landing page is one that instantly compels visitors into clicking the CTA button and becoming leads. And multiple landing pages targeted to different audiences and ad campaigns can substantially increase your conversions.

How many landing pages should I have? ›

How Many Landing Pages Should I Have? According to research, business websites with 10 to 15 landing pages will increase conversions by 55%. Additionally, websites with over 40 landing pages increase conversions by over 500%.

What is the difference between a landing page and a website? ›

As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

How do I create a landing page without a website? ›

Follow these simple steps to create a landing page without a website and get your marketing campaign up and running.
  1. A Consistent Message. Make sure your ad and landing page gives the same message. ...
  2. Deliver on Your Promises. ...
  3. Optimise for Better Conversion. ...
  4. Directness. ...
  5. Use Multi-Media Platforms. ...
  6. Say Thank-You.

What were 3 of the key elements to a landing page? ›

Landing pages are most successful when created with certain essential elements. Clear and compelling copy, concise forms and the perfect call-to-action are three essentials elements that you must consider when creating a landing page for your small business' next marketing campaign.

What is most important for a landing page? ›

Lead capture form

This may arguably be the most important part of your landing page. It's best not to ask for too much information on the form, as you don't want to overwhelm or intimidate visitors. You should require a visitor to provide key information like name, company, email and job title.

What makes a bad landing page? ›

The multitude of boxes, multiple navigation patterns and large, bold text all crammed onto the screen makes for a poor viewing experience. Layout is a critical factor for your landing page design as it has a direct impact on how your landing page will perform.

How long should landing pages be? ›

How long should a landing page be? There's no right length for sales or landing pages. However, while they should still be at least 300 words (like other standard pages) from an SEO point of view, it's only logical to have much longer landing pages.

What is a landing page 2022? ›

A landing page is a purpose-built web page for the promotion of a specific product or campaign. It's the page that a visitor 'lands on' after clicking on a link in a marketing email, Google ad, native ad, social media ad or post, or any other advertising link.

What is a landing page and examples? ›

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Can I make my own landing page? ›

Landing pages are a great way to tailor your marketing efforts by enabling you to capture leads and present targeted messages to specific audiences. If you've got the coding chops, you could hand-code your own landing page or use a CMS like WordPress.

What is UI design landing page? ›

Landing pages can be described as one-page websites that push the visitor toward a single action. This focus on a single purpose is the primary feature that makes landing pages different from other websites.

Do landing pages convert better? ›

Landing pages with less copy lead to an average conversion rate of 14%, compared to 11% for landing pages with too much copy. Landing pages in the business services sector with fewer than 100 words convert 50% more compared to pages with more than 500 words.

What is mailchimp landing page? ›

Mailchimp's mobile app lets you create a simple, one-click landing page where you can share updates about your business, drive traffic to your social accounts, and connect your payment platforms. And since it's easy to share the link with your mobile contacts, you'll always be able to get the word out.

Can you have 2 landing pages? ›

Landing Pages Make Customer Segmentation Easier

But if you have multiple landing pages with different offers, you get a clearer understanding of which offers work and which don't. This allows you to segment your audience, eliminate weaker offers, and present your leads with targeted offers.

Are landing pages expensive? ›

Designing a landing page costs anywhere from $75 to $3000 or more, with pricing depending on several factors, including who you hire to design the page. Freelance landing page designs can cost $100 – $2000 per project, while agency pricing can range from $1400 to $3200. However, the investment is well worth it.

Do landing pages still work? ›

Now you have to make sure that all of that hard work translates into sales. If you are looking for an effective lead conversion tool, landing pages are definitely the way to go. A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also form part of an effective PPC strategy.

Do I need a domain for a landing page? ›

No matter whether you're creating a landing page or a website, you'll need a domain and a web hosting account. A domain name is the address that people will type to visit your website or landing page, such as www.wpbeginner.com.

Can I have a landing page without a domain? ›

You can have a landing page without a website since landing pages are individual, standalone pages. Plus, the tools to create landing pages no longer rely exclusively on technical knowledge, so you or anyone on your team can build a landing page, host it on a domain, and start converting your web traffic.

What is a custom landing page? ›

Custom Landing Pages have a "Social Profile" template that lets you promote your entire web presence through a single URL. You can create multiple landing pages, with custom messaging, and share them with different audiences as you need them.

Does GoDaddy have landing pages? ›

GoDaddy and other sites offer easy-to-use landing page templates. Use these landing page tips to get started on a campaign and increase your sales and leads.

What is the purpose of a landing page? ›

A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper. Landing pages are different from other web pages in that they don't live in the evergreen navigation of a website.

Can you make a landing page on canva? ›

But here's some good news, especially for folks who are just starting out or working on a limited marketing budget: you can make a landing page for free using Canva Websites. Canva Websites is free and easy to use, thanks to its intuitive drag-and-drop editing tools. And yes, there's no coding required.

How does a landing page tell a story? ›

The most convenient yet most effective way to integrate stories on your landing page is by using images. People tend to comprehend visuals much quicker than text, which is why stories, data, or any information presented in the form of pictures get more attention.

Which landing pages are used by businesses? ›

Lead capture pages are one of the most common types of landing pages. On them, a marketing message is shown about your promotion and an email address is required to receive the offer. Ebooks, whitepapers, guides and webinars are popular assets used on lead capture landing pages.

How much is a landing page? ›

Designing a landing page costs anywhere from $75 to $3000 or more, with pricing depending on several factors, including who you hire to design the page. Freelance landing page designs can cost $100 – $2000 per project, while agency pricing can range from $1400 to $3200. However, the investment is well worth it.

Is a landing page the same as a website? ›

As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

Is LinkTree a landing page? ›

LinkTree is a popular solution that allows you to create a landing page with links to key areas of your business, whether that's a page on your website, a social media platform or an embedded video. LinkTree offer a basic free version and paid plans, but I've got a better solution for you.

Can I have a landing page without a website? ›

A landing page can be part of a website, but you also don't need a website to have a landing page. The key difference between the two is the ability to focus your visitors' attention on the action you want them to take.

How many hours does it take to design a landing page? ›

Landing Page (35+ hours)

It's created for promoting or selling a product or service and should motivate visitors to take action. Therefore, the discovery, content creation, and reviews take less time than usual. The web design time estimate ranges within 15-80 hours.

How many landing pages should I have? ›

How Many Landing Pages Should I Have? According to research, business websites with 10 to 15 landing pages will increase conversions by 55%. Additionally, websites with over 40 landing pages increase conversions by over 500%.

Do landing pages work? ›

Landing pages lead customers to a specific product, service, or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.

Can a home page be a landing page? ›

The fundamental difference between a landing page and homepage is, you design the two with completely different goals or purposes in mind: The homepage of your site sets the stage. A landing page allows visitors to accomplish a specific goal.

What is the main purpose of a landing page? ›

A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper. Landing pages are different from other web pages in that they don't live in the evergreen navigation of a website.

Is Linktree better than website? ›

If you're just starting out and only need a simple way to redirect users to your content, then a Linktree may be all you need. However, if you're looking for a more comprehensive solution that offers more control over the design and layout of your content, then a website is probably a better option.

Is Linktree free? ›

Linktree Free, Starter, Pro or Premium pricing | Starting at $5 a month - Linktree.

Can you put a landing page on Instagram? ›

There are many ways to create an Instagram landing page, but the easiest is to use a landing page builder like Leadpages. With Leadpages, all you need to do is choose a template and use the Drag & Drop Builder to customize your content.

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