20 Sales Page Examples That Will Boost Your Conversions (2023)

Last updated on by Ted Vrountas in Landing Page Examples 20 Sales Page Examples That Will Boost Your Conversions (1)

The sale — it’s a marketer’s most coveted conversion, and you get this on the sales page.

All of the free ebooks you’ve offered, squeeze pages you’ve created, and the social media campaigns you’ve run have led to this one transaction. If you’ve managed to complete one, pat yourself on the back. You must have a great product, and you must have marketed it well.

You see, getting a visitor to download a free ebook or sign up for your newsletter is much easier than soliciting a sale. They’re no-cost, low-commitment conversions.

But getting them to press the “buy” button? That’s a different story altogether.

It requires they part with money they worked hard for — that they commit, often with no promise of a refund if they’re unhappy, to your product or service, and the solutions you’ve guaranteed it will provide.

That means your offer is going to be highly scrutinized. And the more it’s scrutinized, the more persuasive you need to be.

(Video) How To Get More Sales (Boost Sales Page Conversion by 20%)

That’s where sales pages come in.

What is a sales page?

A sales page, like all post-click landing pages, is designed with one purpose in mind: to convert. Unlike all post-click landing pages, that purpose is specifically to convince visitors to buy.

As such, they need to be extra convincing. That usually translates into longer pages, more social proof, a bunch of badges, and tons of testimonials. Take some tips from the following 20 sales pages to create a high-converting one of your own.

(Keep in mind, for shorter sales pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some examples may be A/B testing their page with an alternate version than is displayed below.)

1. Live Off Your Passion

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What they did well:

  • The short video gives an engaging overview of the service.
  • The copy under the “Any of these sound familiar?” section empathizes with the readers.
  • A strong guarantee allows buyers to get their money back if they’re not making a living doing something they love in 90 days.
  • Several brief case studies of people who have turned their lives around reinforce the value of the program.
  • Myriad detailed testimonials boost credibility.
  • The FAQ section answers any questions prospects might have about the program.
  • Multiple cooperative CTAs give the prospect a number of chances to convert.
  • A bright call-to-action with unique copy draws readers to it.

What to test:

  • The video autoplays. This can be a huge annoyance to anyone that lands on the page. If they want to watch, they’ll click play.
  • The copyright is 2015. If this is page is old, is the offer still good? What else is out of date?

2. Copyblogger’s “Authority” Program

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(Video) 6 Sales Page Optimization Tips to Boost Your Conversions

What they did well:

  • Several CTA’s driving the same action work together to convince the reader to convert.
  • Benefit-centric subheads break up the copy to make it easily readable.
  • Testimonials from real people and their respective brands make for a persuasive addition to this sales page.

What to test:

  • The headline doesn’t convey much of a benefit… unless you consider the tiny print above the red banner to be a headline. And even then “accelerate your skills and success” are vague benefits.
  • Testimonials without photos are far less powerful than those with. Remember: the more information you include about someone vouching for your business, the more credible those people become to your reader.

3. Mobe Limitless

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What they did well:

  • The headline conveys a benefit that everyone desires: the ability to “escape the rat race and make money online.”
  • The rags-to-riches story of the creator make the secrets to his success more valuable.
  • Bulleted, benefit-oriented copy conveys the reasons to buy.
  • The CTA button copy is written in first person.
  • The call-to-action button color grabs the reader’s attention.
  • The FAQ addresses any concerns or questions the prospect may have about the offer.

What to test:

  • Cheesy stock photos hurt the credibility of the page.
  • Testimonials — where are they? People who have changed their lives with the product would make the offer more persuasive.

4. The Renegade Diet

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What they did well:

  • The headline takes advantage of our desire for quick results: “Get Absolutely Ripped In 60 Days.”
  • The 60-day money back guarantee makes prospects more comfortable with purchasing.
  • Authority badges flaunt where the author has been featured.
  • Bulleted copy makes the page easier to read.
  • Case studies prove that the program works. Not only that, but the writer takes it to the next level by offering to put you in touch with them.
  • Industry experts offer praise for the book as well, giving it even more credibility.
  • No navigation makes this sales page impossible to leave without exiting the browser window or clicking a CTA.

What to test:

  • The CTA button doesn’t look like a button at first glance. It’s not part of a red and blue banner?
  • The arrow, instead of pointing back to the CTA, points to an image of the book itself. Use visual cues to get your reader to hit your CTA button, not draw them away from it.

5. Social Triggers

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What they did well:

  • A countdown timer to close of enrollment conveys scarcity.
  • Without outbound links, this page offers no way out other than through or by exiting the window.
  • Several short case studies highlight people whose lives have been changed by the program.
  • Sub-headers and short paragraphs make the long page more easily readable.

What to test:

  • The headline doesn’t convey any sort of benefit whatsoever.
  • The countdown timer only appears after you scroll down the page. If you don’t scroll, you don’t see how much time remains.
  • The page talks a lot about the author. Tell me more about what you’re going to do for me.
  • The CTA button color is a derivative of a color already used on the page, making it less likely to stand out.
  • There are no CTAs until ¾ of the way down the page. Why not give visitors a way to convert sooner on the page?
  • The call-to-action button copy is cookie-cutter. Instead of “Get Instant Access,” why not “Teach Me How?”

6. AdEspresso University

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What they did well:

  • No navigation links means no immediate way off this page.
  • Icons quickly convey the components of the course.
  • CTA button color is a hue not used on the page.
  • This is a simple, benefit-oriented headline. AdEspresso University makes social marketing easy. At the same time, be careful with superlatives like “best.” They’re only effective if you can back them up.

What to test:

  • The cartoon man could be swapped out for a real customer who has used AdEspresso University to improve their social marketing.
  • The CTA button copy is unremarkable.

7. Video Power Marketing

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What they did well:

  • The blue CTA button stands out on a grey background. Though, blue is used a few times throughout the page. When picking a CTA button color, opt for one that hasn’t been used.
  • Testimonials complete with full names, titles, and photos are as believable as they get.
  • The short video gives a brief overview of the benefits of purchasing.
  • A 30-day money back guarantee makes prospects more comfortable buying.
  • Bulleted copy boost readability on this page.

What to test:

  • A navigation menu gives people a chance to leave the page.
  • The page leads with a high price. Show your prospects the price after you get to all the benefits of buying.

8. Digital Marketer

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What they did well:

  • The headline and sub-headline convey value. The buyer will learn how to become a funnel optimization specialist, creating a profitable “customer-getting” campaign.
  • Bulleted copy immediately conveys the benefits of purchasing the course.
  • Images and sub-heads break up the copy to make it more digestible by the reader.
  • Visual cues like arrows point to the CTA buttons.
  • Multiple CTA buttons work cooperatively to produce conversions.
  • The FAQ section preemptively answers any questions a prospect may have about the course.
  • No navigation means there’s no escape for any prospect seeking a way out.

What to test:

  • CTA button colors are less than attention-grabbing.
  • Call-to-action copy is cookie cutter. “Order now” could be replaced by something like “Make Me A Specialist!”
  • The “About the Instructor” section is missing an image. Visitors will want to know who Ryan Deiss is, but without his headshot, we’ll never know.

9. Mari Smith

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What she did well:

  • Facts and relevant research set the stage for a persuasive page.
  • Mentions of big brands the author has worked with, like Facebook, give her more authority.
  • Bulleted copy conveys the benefits of purchase.
  • Social share buttons make it easier for readers to send this page to their friends.
  • Testimonials featuring names, titles, and photos make them very believable.

What to test:

  • These CTA button colors are used all over this page. Thus, they’re less likely to grab prospect attention. Remember the rules of color theory here: If your two main hues are blue and orange, then you should pick a complementary color for your CTA button to make it more attention-grabbing… like red-purple or yellow-green (square color theme).
  • The benefit in the headline is expressed, but it’s not as clear as it could be. What does “winning” Facebook’s updates mean? What will knowing internet trends that affect my business help me do?

10. Brightpeak Financial

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What they did well:

  • A video demonstrates the power of the course by combining testimonials and case studies from real customers.
  • Social media share buttons make this page easy to pass on.
  • Icons quickly display the benefits of the program.

What to test:

  • Several links throughout the page give readers the opportunity to leave.
  • The headline doesn’t convey a benefit. What does “A New Way To Look At Money And Each Other” mean?
  • The CTA button is tiny, and it’s the same color as many of the elements already on the page, which means it won’t stand out nearly as well.

11. Living Language

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What they did well:

  • The CTA button colors aren’t used anywhere else on the page — making them easier to see.
  • Authority badges from HBO and critically acclaimed show Game of Thrones, along with features on big websites align this course with well-known brands.

What to test:

  • There are too many CTAs on this page: several to buy different products, one to subscribe to an email newsletter, and one that takes the visitor back to Living Language’s homepage. Pick one action you want your prospect to take.
  • The CTAs are very small so they’re not as easily noticeable as they could be.
  • Social media icons drive visitors off the sales page to the brand’s Facebook and Twitter account.
  • The logo is clickable, adding yet another hole to an already less than air-tight sales page.

12. Dr. Hyman’s Eat Fat, Get Thin

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What they did well:

  • The headline, while not displaying a benefit, invokes curiosity and intrigue. Forget everything I’ve been told about fat? Tell me more…
  • The “As seen on” section associates this offer with big brands like PBS, CBS, The View, and more.
  • Well-written subheads capitalize on our desire to be in shape without working for it: “Eat fat, get thin.”
  • “Our results” presents real, positive data from participants of the program.
  • Several testimonials from people who have completed the challenge boost the credibility of the offer.
  • Bulleted copy displays the benefits of Dr. Hyman’s program, and empathizes with the reader.
  • The “What’s included” section offers a glimpse into the offer before the purchase.

What to test:

  • The “Learn More” button takes visitors directly past all the persuasive parts of this page, all the way down to the CTA. Only problem is, they’re probably not ready to buy yet.
  • A clickable logo at the top of the page draws readers away to a different post-click landing page.
  • A second, combating call-to-action in the upper right-hand corner of the page drives the visitor to an Amazon or Barnes & Noble store.

13. Player by Keith Urban

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What they did well:

  • The two-minute video introduces the benefits of the offer, and interviews several satisfied customers.
  • Drop-down links allow the reader to get an inside look at the program before they buy: guitar features, playlists, lesson previews, etc.
  • The CTA button color pops against the dull background of the page.
  • Numerous cooperative CTAs give prospects several chances to convert.

What to test:

  • The CTA button copy could be more compelling than “Buy now” and “Order now.” What about “Make me a guitarist”?
  • The headline emphasizes free shipping, but not the benefit of the program. What will the reader become by claiming this offer?

14. Beach Body 21-Day Fix

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What they did well:

  • No top navigation means there’s no immediate way off this page.
  • The photo of the creator of the program with a celebrity client aligns the offer with a high-profile brand.
  • The headline let’s you know what to expect from the program: Simple fitness, Simple eating, Fast results (the benefit).
  • Several engaging videos tout the benefits of the program.
  • Useful images give readers an inside look into the components of the 21-day fix.
  • The 30-day money-back guarantee makes prospects more comfortable with pulling out their wallet.
  • The CTA button is big, bold, and its color stands out from the rest of the page.
  • Several cooperative CTA buttons give prospects more than one place to convert.
  • The call-to-action is written engagingly in first person.
  • Case studies show the positive results users have experienced after 21 days.
  • Testimonials complete with photos and names add credibility to the offer.
  • The “like” counter/button in the upper right-hand corner adds to social proof (438k people like this), and other social buttons make this page easily shareable.

What to test:

  • There are too many outbound links in the footer of this sales page. Don’t let your prospects access your homepage, “about us,” or site map.
  • The 2015 copyright makes me wonder if the offer is still available.

15. Foodbabe Sugar Detox

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What they did well:

  • A question headline that you know a reader will answer “yes” to in their heads will help them relate to your offer. Obviously you’ve been eating too much sugar lately. That’s why you clicked through to this sugar detox program.
  • Without a top navigation, visitors have to either exit the browser window or hit the back button to leave this page immediately.
  • Social buttons make this page more shareable.
  • The copy educates — destroying preconceived notions we have about our diets by revealing we eat more sugar than we think.
  • Images give the reader an inside look into the program.
  • Bulleted text outlines the benefits of the detox program.
  • The 100% money-back guarantee should quell any anxiety a prospect has about buying.

What to test:

  • The overuse of cues like underlines and bolded letters make this page very busy and confusing. These are used to create a visual hierarchy. If everything is bolded and underlined, then how do I know which information is the most important? Keep in mind, the more cues you use like this, the less meaningful they become.
  • Links in the footer allow the prospect to leave the page after scrolling to the bottom.
  • These CTA buttons are easily missable with their slight design and colors that are already used on the page.

16. Tai Lopez

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What they did well:

  • There’s no top navigation on this page, which means the only way to leave is by exiting the browser or hitting the back button.
  • The headline is compelling, but a little on the sensational side. Get anything I want? Yes, please. Make sure if you use a headline like this, your offer can deliver on it.
  • The phone number at the top is click-to-call, meaning it will be easy to call from mobile with the tap of a button.
  • The video introduces the offer and its benefits, as well as the rags-to-riches story of the creator, making him more relatable to the reader.
  • A counter of program members adds social proof, along with social badges with follower and fan numbers.
  • Authority badges from Bravo, TEDx, USC, and NBC align Tai with powerful brands.
  • Photos show Tai speaking at big events, adding to his credibility.
  • A money back guarantee squashes reader anxieties related to the program’s price point.

What to test:

  • The CTA button color is used numerous times on the page already, making it less noticeable to the eye.
  • The video is a little on the long side. When introducing your offer, try to keep it under three minutes.

17. Intentional Blog

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What they did well:

  • The headline promises value — and end to the frustrations of building a popular blog.
  • The video is short and gets to the point — quickly explaining the benefits of buying the course.
  • Bulleted copy promises to divulge secrets learned by Jeff, the author, after eight years of blogging.
  • The CTA button color pops against a gray background.
  • Several CTA buttons give readers multiple chances to convert.
  • Top navigation normally translates to an exit from the page — but, these links just bring readers deeper into the sales page, not off it.

What to test:

  • Testimonials are powerful, but not if they seem like they could potentially be fake. Surely Andrew Z., Joe B., and Sheila L. are all real people who may want to remain anonymous, but the less details you provide about someone vouching for your business, the more prospects wonder “Is this person real?”
  • The call-to-action could be stronger. “Sign up,” along with “Subscribe” and “Submit,” is one of the most overused CTA’s out there. It’s better to make yours unique — something people have never seen before — tailored specifically to your offer. What about “Teach Me To Build A Popular (Or Powerful) Blog!” or “Show Me The Secrets To Successful Blogging?”

18. AWAI

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What they did well:

  • The question headline engages the reader, then the sub-headline conveys a number of benefits: earn great money by writing a few hours a day, be in high demand, never rely on anyone again, work from anywhere in the world.
  • Multiple cooperative calls-to-action give the reader more than one chance to convert on the offer.
  • Sub-heads and short paragraphs make the copy easier to digest.
  • No navigation means the only way off this sales page is through it (or by exiting the browser window or hitting the back button).
  • Testimonials from people who have gone from knowing nothing about writing to living “the life they’ve always dreamed of” make readers think “If he can do this, so can I.”

What to test:

  • This letter is unbelievably long. While it’s certainly written in a compelling way, 11,000+ words is really pushing the limits of our sub-ten-second attention span.
  • The CTAs are more than ¾ of the way down the page. Since the page is very long, make it easier for people to convert on the offer by including at least one CTA further up the page.
  • The CTA button copy reads “Order Today.” After reading such well-crafted copy, we know AWAI can think of a better call-to-action.

19. Write With Influence

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What they did well:

  • A short video explains the value of the program quickly.
  • Bulleted lists break up the copy so it’s easier to read.
  • Sub-headers convey the benefits of buying, like “No ‘sales speak’ templates: the materials are tailored to your business and personality (and grow with you)”
  • Numerous testimonials make Amy’s offer more credible. Though, some photos would make them even more powerful.

What to test:

  • The page kicks off with a price. Never start your sales page with the price of your product if it’s expensive — even if your prospects are getting a bargain. Why? Because it has the potential to drive away your reader before they get to all the benefits of buying in. “197 pounds (286 dollars)? I can’t afford that. No way.” Then in one click, they’re gone.
  • The sub-head fonts are quite thick. In some cases, so much so that text is difficult to read. Remember — readability is crucial for a positive user experience. So make sure your letters are easily discernable from one another.

20. Empower Network

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What they did well:

  • The video is short, to the point, and uses actual customers to boost its credibility.
  • The disclaimer fosters a sense of transparency. “Results are not typical” is not something you’re used to seeing on pages like this one.

What to test:

  • The headline is sensationalized. Few sane people are going to believe they can make “an extra $10,000 a month” from home.
  • The video autoplays. Don’t force your video on visitors. If they want to watch it, they’ll click play.

Find out how you can create sales pages that boost conversions and increase business growth by signing up for an Instapage Enterprise demo today.

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Got it close


How do you write a sales page that actually converts? ›

How to Write a Sales Page That Actually Converts
  1. Understand Your Audience.
  2. Create a Value Proposition.
  3. Get the Price Right.
  4. Determine the Right Length.
  5. Nail the Headline and Subheadings.
  6. Describe Your Product.
  7. Show the Benefit of the Benefit.
  8. Get the Language Right.
30 Jun 2020

How can I improve my sales page? ›

17 Strategies For Increasing Your Online Sales
  1. Understand your target audience. ...
  2. Use analytics to learn how customers find your store. ...
  3. Find your unique selling proposition. ...
  4. Simplify customer experience. ...
  5. Focus on customer service. ...
  6. Provide a chat feature on your website. ...
  7. Create a simple checkout process.
13 Nov 2020

What is a landing page and examples? ›

A landing page offers a prospective customer a resource, such as an ebook or webinar signup, in exchange for their basic contact information. The goal of these pages is to generate leads while you pull prospects further into the customer funnel.

What are the 7 steps to making a good sales pitch? ›

7 steps to writing a powerful sales pitch
  1. What's the problem you're solving?
  2. What else is out there that addresses the problem?
  3. What's the perfect world solution for your customer?
  4. Who are you?
  5. What value do you bring?
  6. What's your proof?
  7. What do you want the customer to do?
29 Aug 2022

How do you start a good conversion? ›

How to Increase Conversion Rate on Your Website
  1. Use a CRO planner. Getting started with conversion rate optimization can seem like a daunting task. ...
  2. Shorten your forms. ...
  3. Include social proof. ...
  4. Track how people interact with your site. ...
  5. Add live chat. ...
  6. Test your offers. ...
  7. Conduct A/B testing. ...
  8. Increase trust and remove friction.
3 Feb 2022

What are 4 general ways to increase sales? ›

Believe it or not, there are only four ways to increase your revenue:
  1. Increase the number of customers.
  2. Increase the average transaction size.
  3. Increase the frequency of transactions per customer.
  4. Raise your prices.

How do you attract customers with words? ›

20 Marketing Phrases to Attract Customers and Increase ROI
  1. Beautiful in Its Simplicity. ...
  2. Artistically Inspired. ...
  3. Enhance Your Life. ...
  4. Enhance Your Beauty. ...
  5. Looks so Good on the Outside, It'll Make You Feel Good Inside. ...
  6. Never Looked so Good. ...
  7. Simply Awesome. ...
  8. Perfect From Beginning to End.
23 Nov 2020

How do you increase conversion sales? ›

Best Sales Strategies To Increase Conversion Rate
  1. Add strong CTAs.
  2. Include live chat.
  3. Remove unnecessary forms.
  4. Incorporate pop-ups.
  5. Track the interactions.
  6. Create a social presence.
  7. Integrate with a CRM system.
16 Jun 2022

What makes a high-converting product page? ›

Keep in mind, high-converting product pages are designed to be easy to navigate, pack in social proof, offer freebies, and provide complete details of a product.

What are sales pages? ›

A sales page is a standalone page created with one specific purpose in mind, to secure sales for your product. The product or service you're selling on your page can differ depending on your industry or niche. However, the purpose of your sales page remains constant – getting visitors to convert into customers.

What makes a successful landing page? ›

When it comes to determining what makes a good landing page, using fewer words is better. People's attention spans are short. Keep your copy conversational and make sure it matches your brand voice. Add compelling headers and include a clear call to action that inspires people to engage with your content.

What were 3 of the key elements to a landing page? ›

Engaging copy. Unique selling proposition (USP) Social proof or testimonials. Conversion goal.

What are the 10 steps of the sales process? ›

10 Steps To Sales Success
  • Prospecting Stage. ...
  • Qualifying Stage. ...
  • Initial Meeting & Needs Discovery Stage. ...
  • Needs Analysis. ...
  • Presentation/Product or Service Demo. ...
  • Proposal/Quotation Presentation. ...
  • Influencer Approves. ...
  • Key Decision Maker Or Committee Approves.
15 Dec 2014

What Makes sales pitch strong? ›

A great sales pitch includes a strong value proposition that will persuade others to believe in it just as much as you do. It highlights benefits, not features. It talks about the problems you solve that are relevant to the prospect.

What are conversions 5 examples? ›

Examples of conversion factors include:
  • 1 gallon = 3.78541 liters (volume)
  • 1 pound = 16 ounces (mass)
  • 1 kilogram = 1,000 grams (mass)
  • 1 pound = 453.592 grams (mass)
  • 1 minute = 60000 milliseconds (time)
  • 1 square mile = 2.58999 square kilometers (area)
27 Jun 2019

What are some examples of conversions? ›

A conversion factor is a number used to change one set of units to another, by multiplying or dividing. When a conversion is necessary, the appropriate conversion factor to an equal value must be used. For example, to convert inches to feet, the appropriate conversion value is 12 inches equal 1 foot.

What are the 4 types of conversion? ›

Parallel conversion. Gradual, or phased, conversion. Modular conversion. Distributed conversion.

What are the 5 sales strategies? ›

5 Sales Strategies for Businesses
  • Define your buyer.
  • Tell a story.
  • Target a niche market.
  • Sell your brand.
  • Focus on internal growth.

What are the three ways to increase sales? ›

The Only 3 Ways to Increase Sales
  • Increase the number of customers.
  • Increase the average order size.
  • Increase the number of repeat purchases.
5 Apr 2021

What are the 6 methods of sales promotion? ›

Sales promotion letters, catalogues, point of purchase displays, customer service programmes, demonstrations, free samples, discounts, contests, sweepstakes, premiums and coupons are the commonly employed methods of sales promotion.

What are the most powerful words in sales? ›

The 5 Most Powerful Words in Sales
  • Focus on benefits, not specifications. I wanted to cut up some fallen trees. ...
  • Focus on value, not price. ...
  • Focus on show, not learn. ...
  • Focus on emotions, not reasons. ...
  • Focus on you, not I.
12 Mar 2012

What words increase sales? ›

5 Magical Words that Increase Sales
  • Be Relevant to Your Customers with the Word “You.” ...
  • Convey What You Offer Customers with the Word “Value.” ...
  • Showcase Your New Products or Services With the Word “New.” ...
  • Entice Customers With Free Products or Services With That Magical Word, “Free.”

What are the 8 powerful words to include in your sales vocabulary? ›

8 Powerful Words that Optimize your Sales Vocabulary
  • You. The word 'You' is the most powerful sales word when it comes to persuading your potential leads. ...
  • Value. The term 'Value' defines the worth of your services or products. ...
  • Clarity. ...
  • Opportunity. ...
  • Benefit. ...
  • Trust. ...
  • Urgency. ...
  • Premium.

What are the 10 marketing activities? ›

11 marketing activities
  • Conduct market research. ...
  • Segment your customers. ...
  • Enhance customers' experiences. ...
  • Create engaging and informative content. ...
  • Target customers with high bounce rates. ...
  • Distribute newsletters. ...
  • Budget for more ads. ...
  • Develop an effective pricing system.
26 Oct 2021

What makes a customer happy? ›

Happy customers are people who value your brand beyond the initial purchase. They trust that your company is aligned with their needs and is committed to helping them achieve their long-term goals. Any business can make its customers happier.

What 2 actions are needed to optimize landing page? ›

Just like products, landing pages must appeal to your target audience, compel them to act, and meet their expectations.
  • Make your offer clear. ...
  • Simplify your landing page. ...
  • Try contrasting colors. ...
  • Keep the important part above the fold. ...
  • Use scarcity techniques. ...
  • Keep your call-to-action buttons straightforward.
13 May 2020

What makes a good landing page 2021? ›

Include social proof and testimonials to back up your claims. Focus the whole page on a single offer, with just one primary call to action (CTA). Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues). Test new ideas using A/B testing.

Which attributes describe a good landing page experience 5? ›

Relevant and original content, Easy to navigate, Transparent about the client's business are attributes describe a good landing page experience.

What are good sales conversions? ›

A good conversion rate is between 2 percent and 5 percent. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal. Moreover, we must mention that the top brands enjoy better results.

What is an example of conversion strategy? ›

Some examples of conversions include: Signing up for emails. Filling out a contact form. Visiting certain pages on your website.

What is a good lead to sales conversion rate? ›

In an ideal world, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher. So, when analyzing your conversion rates, anywhere between 2% and 5% is considered average. 6% to 9% is considered above average. And anything over 10% is good.

How do you optimize a product page for conversions? ›

What are optimized product pages?
  1. Use high-quality images to sell products.
  2. Add more than one image.
  3. Include keywords relevant to the product in the page's title tags and product descriptions.
  4. Share testimonials and customer reviews.
  5. Make sure image spacing is good so things aren't too cluttered.

How do you make content that converts? ›

Understanding these questions can be the perfect springboard to creating good content.
  1. Understand what's working and what isn't. ...
  2. Find content ideas that are proven to convert. ...
  3. It doesn't need to be a blog. ...
  4. Optimize your copy like you would for a landing page. ...
  5. Craft compelling headlines. ...
  6. Write with personality.
11 Aug 2022

What are sales examples? ›

Buying something either from an online store or the store near to your house is an example of a sale. Where you ask for something, the seller provides you the answer. If you pay for the product and buy it, this transaction is the sale.

What are good sales pages? ›

A sales page is created with the aim of increasing sales. It entices people to purchase your product or service. A good sales page is precise, straightforward, and has all the relevant information regarding your brand in one place.

How long should a sales page be? ›

When it comes to a long-form sales page, the average word count is 5000 words. Typically, for my clients, I'll write a long-form sales page that varies from anywhere between 2500–5000 words – still, it's a lot of words.

What is the most important part of a landing page? ›

The most essential element of a landing page is the CTA. A successful landing page should have one value proposition, one clear message, and one dominant CTA. While there may be pages with a combination of CTAs displayed, design and layout should promote one “macro conversion” as the most important for user attention.

What should you not include in a landing page? ›

10 Things You Should Never Do to a Landing Page
  • Mistake 1: Forgetting about mobile. ...
  • Mistake 2: Including outbound links. ...
  • Mistake 3: Requesting TMI. ...
  • Mistake 4: Getting lazy. ...
  • Mistake 5: Confusing benefits with features. ...
  • Mistake 6: Getting your readers to submit. ...
  • Mistake 7: Including a footer.
22 Aug 2017

What is a landing page strategy? ›

A landing page is a standalone web page created specifically for a marketing or advertising campaign. Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they're redirected to “land” on a specific page that provides more depth to the headline.

How do you write a product description that converts? ›

How to Write and Optimize Product Descriptions That Convert (with examples)
  1. Know who you're speaking to and what their pain points are.
  2. Define and refine the voice you speak in.
  3. Focus on solutions more than features.
  4. Keep if effective and efficient.
  5. Write as if they're right in front of you.
19 Jan 2022

How do you write a product description that actually sells? ›

8 Easy Rules to Write Product Descriptions That Sell
  1. Know who your target audience is.
  2. Focus on the product benefits.
  3. Tell the full story.
  4. Use natural language and tone.
  5. Use power words that sell.
  6. Make it easy to scan.
  7. Optimize for search engines.
  8. Use good images.
15 Oct 2020

What are the 6 steps of content writing? ›

Jump To Section
  • Prewriting.
  • Planning.
  • Drafting.
  • Revising.
  • Editing.
  • Publishing.
23 Aug 2021

What is an example of content creation? ›

Content creators are everywhere! They are the people who create videos on YouTube, write blogs, make viral TikToks, and share a glimpse into their daily lives. These content creators know how to build a personal brand online and share it with the world.

What do I write for content? ›

Effective Content Writing
  • Write a Head-Turning Headline. The headline determines whether audiences will read the rest of your work. ...
  • Create a Hook That Grabs Their Attention. ...
  • Do Your Research. ...
  • Focus on a Single Purpose. ...
  • Write in a Unique Voice. ...
  • Optimize Digital Content. ...
  • Edit Your Work.

What are the 10 tips of writing product description? ›

Tips for How to Write Product Descriptions

Use headers and bullet points. Choose expressive words. Appeal to your audience's feelings. Utilize e-commerce SEO best practices, like keywords.

What to say to sell a product? ›

Here are 15 selling words for marketers to consider:
  • Now. "Now" means at the present time or moment. ...
  • Amazing. "Amazing" describes something that causes great surprise or wonder. ...
  • Fix. The word "fix" refers to mending or repairing something. ...
  • Save. ...
  • Simple. ...
  • Exclusive. ...
  • Money-back. ...
  • State-of-the-art.
1 Jun 2021

How do you convince someone to buy your product? ›

7 Tricks to Convince the Client to Buy
  1. Be natural and do not use scripts.
  2. Ask about the clients' well-being.
  3. Use names while talking with a client.
  4. Prove that your products are better than those offered by competitors.
  5. Keep initiating further conversation.
  6. Specify the positive characteristics of the customer.
  7. Act on emotions.
10 Mar 2020

How do you sell a product to a customer example conversation? ›

1. Prepare for starting the sales conversation
  1. Know their market. Sharing the patterns you have observed in their industry is probably the best way to start a call or email. ...
  2. Know their pain points. ...
  3. Know your strengths. ...
  4. Stop trying to please everyone. ...
  5. Tell them what you sell. ...
  6. Ask a provocative question.
7 Sept 2021

How do you write a product description for growth Sales? ›

Make your product descriptions short and sweet.

Don't overthink it. Use conversational paragraph-long descriptions to engage fans and ideal customers as well as quick bullet points with need-to-know specs to concisely convey the most important information for online shoppers.

What are conversions 5 examples? ›

Examples of conversion factors include:
  • 1 gallon = 3.78541 liters (volume)
  • 1 pound = 16 ounces (mass)
  • 1 kilogram = 1,000 grams (mass)
  • 1 pound = 453.592 grams (mass)
  • 1 minute = 60000 milliseconds (time)
  • 1 square mile = 2.58999 square kilometers (area)
27 Jun 2019

What are some examples of conversions? ›

A conversion factor is a number used to change one set of units to another, by multiplying or dividing. When a conversion is necessary, the appropriate conversion factor to an equal value must be used. For example, to convert inches to feet, the appropriate conversion value is 12 inches equal 1 foot.

What is a good sentence for conversion? ›

Conversion sentence example. The conversion of the gravel road into a paved road made it much easier for riding bikes. A common conversion while cooking is deciding how many ounces are in a cup. He was twenty at the time of his conversion to Judaism.


1. The Anatomy Of A High Converting Landing Page | Conversion Rate Optimization Tips
(Neil Patel)
2. How to dramatically increase your conversions on your sales page
(Client Generators)
3. Things to do to get your WooCommerce store perform - in speed and conversions
4. 4 Ways to Increase Sales and Conversion in Your B2B Services Business | B2B Lead Generation in 2021
(Alex Berman - Cold Email and B2B Lead Generation)
5. 7 Cool Hacks That'll Boost Your Conversion Rate
(Neil Patel)
6. $80 mil. landing page structure for crazy conversions
(Alex Fedotoff)
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